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Elementor template duplicate

The create_page_draft tool, when targeted at a WordPress site with page_builder: elementor, supports a template-duplicate workflow: pick an existing Elementor template + supply key/value variables, the worker clones the _elementor_data and rewrites placeholder strings.

Prerequisites

Section titled “Prerequisites”
  • WordPress site registered with page_builder: elementor (or gutenberg + elementor if multi-builder is enabled)
  • Elementor installed on the WP site
  • For the default MCP backend: paste the functions.php snippet from the setup guide so _elementor_data is exposed via REST. With wp-mcp-adapter backend, no snippet needed.
  • At least one Elementor template saved (any kind: page, section, popup)
  • A token whose allowed_tools includes create_page_draft, update_page_draft, list_page_templates

Discover templates first

Section titled “Discover templates first”
list_page_templates site_id="<wp-site-id>"

Returns each template’s id, title, and the placeholder tokens detected in its content (eg {{HERO_H1}}, {{CTA_URL}}).

Create a page from a template

Section titled “Create a page from a template”
create_page_draft
  site_id="<wp-site-id>"
  page_builder="elementor"
  title="Pricing — Acme"
  slug="pricing-acme"
  elementor_template_id="142"
  variables={
    "HERO_H1": "Smart pricing for growing teams",
    "HERO_CTA_URL": "/signup",
    "PLAN_BASIC_PRICE": "$9",
    "PLAN_PRO_PRICE": "$29"
  }

The worker:

  1. Fetches the source template’s _elementor_data JSON
  2. Replaces every {{KEY}} literal with the value from variables
  3. Throws E_MISSING_PLACEHOLDER if a {{KEY}} in the template has no value
  4. Creates a new WP page (status=draft) and writes the cloned JSON to _elementor_data
  5. Returns { id, status: "draft", admin_url, url }

Update via re-clone

Section titled “Update via re-clone”

update_page_draft with elementor_template_id + variables re-runs the clone with new values. Useful when copy needs revision but layout stays the same.

Multi-builder sites

Section titled “Multi-builder sites”

If a site has both Gutenberg and Elementor enabled (available_builders contains both), Claude must pass page_builder explicitly. Without it the tool throws E_BUILDER_REQUIRED with the available builders listed — use list_builders_for_site to know in advance.

Hard rule

Section titled “Hard rule”

Pages are always created as draft. To publish, open the WordPress admin and click Publish manually.

See also

Section titled “See also”